Breast augmentation is the most common aesthetic procedure worldwide and as such it is often perceived as a simple procedure, where the same technique is applied to every patient.This is a common misconception – as with any procedure, the technique needs to be tailored to each patient’s individual needs.
Cosmetic interventions have recently undergone a review by the Department of Health (DOH). Simultaneously the private healthcare market has been referred to the Office of Fair Trading. The
Competition Commission has stated that there needs to be “collection and publication of information on the performance of private hospitals and individual consultants.” This was also an important part of the DOH review in 2013.
There are many different perceptions of what defines the term ‘overweight’. The reality is however that, for many, being overweight is a condition that brings with it significant health and social problems. It is estimated that almost two-thirds of all adults in the UK are either overweight or obese and that there are more than two million adults in England with a body mass index (BMI) so high that they would qualify for bariatric (weight loss) surgery under current National Institute for Health and Care Excellence (NICE) guidelines.
Procedures combining a short scar with superficial musculoaponeurotic system (SMAS) manipulation are increasingly popular for patients with early signs of mid and lower-facial laxity seeking rhytidectomy. We present the senior author’s experience with a short scar volumetric malar imbrication rhytidectomy, which avoids post-auricular incisions and sub-SMAS dissection.
The alterations caused by aging are noticeable first around the eyes and then on the neck and lower face. Peri-orbital rejuvenation techniques continue to evolve with a more detailed understanding of eyelid anatomy and the effects of aging on the eyelid and peri-orbital tissues.
Facial rejuvenation surgery has undergone significant changes. The need for an optimal long-term result with a shorter recovery, fewer complications and reduced scarring has led to a more critical appraisal of traditional surgical techniques and the development of endoscopic, suture/threads and minimal access cranial suspension techniques. This chapter aims to address the roles of endoscopic brow lifting and minimal access facial lifts in facial rejuvenation surgery.
With the rise of the ‘mummy makeover’, post-pregnancy breast augmentations are becoming increasingly popular. Leading plastic surgeon Mr Gary Ross offers an insight into this procedure and how to make it work for you.
The use of one stage mastopexy augmentation in the ptotic patient remains controversial. Expansion of breast volume and reduction of the skin envelope contradict each other and increase the risks of potential complications. By carefully selecting and consenting patients appropriately I describe the use of the superiorly based dermal flap for autologous reinforcement of the inferior pole to increase safety and reliability in one stage mastopexy augmentation.
