The changing face of male cosmetic surgery

The number of men choosing to undergo cosmetic procedures has increased by more than 110% since 2000, according to a report from BAAPS (British Association of Aesthetic Plastic Surgeons). 


The most popular cosmetic surgeries undergone by men are the rhinoplasty and the male breast reduction (gynaecomastia). It is suggested that the improvement of these surgeries has a part to play in this increase in male patients. 

Mr Ross performs both rhinoplasty and gynaecomastia surgery and can help patients achieve the results they are looking for. Gynaecomastia can cause men to feel embarrassed of their body, and may lead some men to avoid taking their clothes off or swimming, for example. Mr Ross can treat mild gynaecomastia through an incision near the armpit and with liposuction only. More dramatic and obvious gynaecomastia is usually treated with an excision of the excess tissue directly in combination with liposuction. 


Mr Ross advises his patients to be at a stable body weight before considering cosmetic surgery, it is also important to have realistic expectations before proceeding with any procedure. Mr Ross will talk through the risks and complications associated with all of the procedures he offers in your consultation with him in order to make sure every patient is well informed on the procedure they will be going ahead with.

Rhinoplasty surgery is designed to change the appearance of the nose, this can be solely for cosmetic reasons, or it can be to solve breathing problems. One can alter the shape of the tip, the bridge or dorsum, the nostrils and the angle between the nose and the upper lip. 

Mr Ross will alter the techniques he uses in this surgery according to the needs of the patient and their desired goals. 

Mr Ross advises his patients wishing to undergo a rhinoplasty to have realistic expectations and be aware of the pros and cons of the surgery. Mr Ross will guide his patient’s expectations throughout the consultation process and will make his patients aware of the pros and cons of the surgery they wish to undergo. 


It is important for any person considering cosmetic procedures to be aware of the risks, and to have realistic expectations for the outcome of the surgery. Mr Ross will discuss every aspect of surgery with his patients and make sure that they are completely confident with the surgery they wish to undergo. 

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BMI Alexandra
Mill Lane, Cheshire SK8 2PX
The Christie Clinic
550 Wilmslow Road
Manchester, M20 4BX